Creativity of Librarians in Public Libraries: Case Study of Public Libraries of Fars Province (Iran)

Purpose: This paper aims to investigate the contextual conditions of creativity based on Oldham Model among the librarians of public libraries of Fars province. Design/methodology/approach: The research uses a survey method. The study population was librarians of public libraries in Fars province. The data collection instrument was questionnaire. For data analysis, univariate T test and covariance analysis and variance analysis were used to evaluate correlation between the contextual conditions of creativity and its components. Findings: In public libraries of Fars province, the required conditions for creativity of librarians was above average. The personal differences of librarians in terms of job and mental condition are inspired by work context as above average. The positive mental condition of librarians is inspired by non-work contextual factors at lower than average and this shows the lack of satisfaction of life. The personal differences of librarians in terms of personality was above average. The personal differences of librarians 2 in terms of job were above average. The tendency of librarians to present and share their creative views were above average. Originality/value: Based on the role and importance of public libraries in development of a society, their librarians should be creative and required conditions should be provided for their creativity. Therefore this study was necessary for the familiarity with the contextual conditions of creativity among librarians in public libraries.